The benefits of backlinks on your SERP position
By Dave - Tue Oct 18, 7:50 pm
Many practitioners of search engine optimisation, or what is commonly referred to as SEO, will tell you that to ensure high search engine rankings, a website requires a good set of backlinks. Most website owners desire decent organic search engine rankings and most website owners are willing to do almost anything to obtain these high rankings. There are various ways in which a website owner can obtain these backlinks, using social bookmarking, article marketing, forum profiles, and some even buy backlinks. In its simplest form, a backlink is seen as a vote of confidence in your website from another site, and Google’s algorithm uses the quality and quantity of these links as a factor when determining the organic search engine results. Most sites that have a #1 ranking usually have a well established backlink profile that is not generated by spam backlinks and other illegal search engine ranking tactics. It is also important to ensure that the anchor text of the backlink that is pointing to your site relates to the theme or niche of the site, and should more than not be the keyword which you are trying to rank for. For webmasters chasing high Google organic search engine results, these backlinks are just one of the factors that may have an influence on ranking your site. Ensure that you get a good backlink profile to ensure that you obtain the best search engine ranking results.